Lixdii bilood ee la soo dhaafay, tafaariiqda Gome (06808.Hk), shirkadda waalidka ee RT-Mart, ayaa la kulmay caqabado aad u muhiim ah maadaama ay diiradda saareyso ballaarinta bakhaarada xubinnimada iyo ka jawaabida dagaalada xushmadda.
Fiidnimadii Noofembar 14, tafaariiqda Gome ayaa siidaayay warbixintii ay kumeelnaayeen maaliyadeed ee kumeel gaarka ah ee ah nus-miisaaniyadeed ee 2024, iyadoo la soo saaray bishii Sebtember, halka ay soo kordhayaan RMB, oo ah koror la taaban karo oo ka dhashay 87 milyan oo khasaaraha isla eed sanadkii la soo dhaafay. Khasaaraha saafiga ah ee loo aadi karo saamileyda shirkadda waxay ahayd 359 milyan oo RMB, marka loo eego khasaaraha 69 milyan oo RMB ah sanadkii hore.
Tafaariiqda Gime ayaa u sabab ah khasaaraha balaaran ee dhowr arrimood, oo ay ku jiraan foosha istiraatiijiyadeed ee xisbiga silsiladaha dhiirigelinta, hoos u dhac ku yimid ganacsigiisa hubinta sahayda, iyo wax aan fiicnayn oo ka dhan ah waxyaabaha laga filayo. Intaa waxaa sii dheer, sanadkaan shirkadda ayaa hirgelisay dhowr isbedelo hawlgal, sida dhimista kordhinta iyo ballaarinta qaabab tafaariiqda cusub, oo lagu daray cadaadisyo muhiim ah oo muddada-gaaban ah.
Anigoo ah E-Commerce-ka E-Commerces, bakhaarada xuduuda, iyo dukaamada qiima dhimista koraan, shirkadaha waaweyn ee suuq-geynta ayaa wajahaya tartan aad u daran. Ka dib markii uu bilaabay Dagaalkii Qiimaha Warshadaha Supulsanka ee bishii Agoosto, shirkadaha waaweyn ee suuqyada waaweyn ayaa ka jawaabaya iyagoo qabanaya istiraatiijiyad "sicir-dhimis". Isla bishaas, RT-Mart ayaa bilaabay ololaheedii "gorgortan", oo aan ku bixin qiimaha badeecadaha sida Mochi, croisists, caano, iyo salmon, oo ka hooseeyey kuwa ku sugan kooxda Sam.
Bishii Oktoobar, RT-Mart ayaa kor u qaaday ololaheedii "gorgortanka" qiimaha daacadda "ee lagu saleeyo in ka badan 1,000 cunno, daryeel shaqsiyeed, nadiifinta guriga, timaha, saliidaha, iyo cabitaannada. Tafaftanka Gome ayaa u sheegay maaliyadda waqtiga in "Qiimaha Daacadnimo" uu sii socon doono, oo shirkaddu waxay kor u qaadi doontaa qiimaha qiimaha ee loo maro badeecada iyo isku-darka iibiyaha iyo hagaajinta hufnaanta dhijitaalka.
Si kastaba ha noqotee, haddii RT-Mart uusan yareyn karin qarashka silsiladda sahayda oo ay ku tiirsan tahay oo keliya hoos u dhigista qiimaha badeecada, waxaa laga yaabaa inaysan xallin arrinta hoos udhaca faa'iidooyinka.
Waqtigaan, dadaallada silsiladda sahayda RT-Mart-ka ayaa ugu horreyn lagu muujiyaa badeecooyinkooda sumadda gaarka loo leeyahay. Intii lagu gudajiray mudada warbixinta, shirkaddu waxay bilaabatay 170 ska ska ska sks oo ka hooseysa rt100 oo ah rt100 oo ay ku jiraan alaabada ay si gaar ah u horumarisay RT-Mart ama iskaashi lala yeesho soosaarayaasha. Dhiirrigelinta magacyada gaarka loo leeyahay waxay u keentay xoogaa dhir ah RT-Mart bishii Oktoobar, oo leh rooti baradho is-horumaris ah oo ay ku caanbaasho aaladaha warbaahinta bulshada.
Tafaariiqda GOM ayaa sheegay in wax qabadkeeda ganacsi ee loo yaqaan 'Core' ee rubucii labaad oo muujisay ciriiri weyn oo ka mid ah farqiga uruurinta marka loo eego muddadii hore.
Si ka duwan YongghuiUi Supermarket iyo Subugaeket Supermarket-ka oo xirnaa, kaas oo dukaamada la xiray si loo jaro khasaaraha, tafaariiqda Gome ayaa sii waday dardargelinta balanta balaarinta, kuna darista qaar ka mid ah cadaadiska qarashka. Intii lagu gudajiray mudada warbixinta, tafaariiqda GOme ee tafatirka ee 440 milyan oo RMB, ilaa 258 milyan oo RMB isla muddadii la soo dhaafay, badiyaa sababtuna tahay horumarinta bakhaarka cusub, dib-u-cusboonaysiinta, iyo casriga dhijitaalka.
Qeybtii hore ee sanad maaliyadeedka 2024, tafaariiqda Gif-sedex ee RT-Mart oo lagu dardar geliyay qaabka qaab dhismeedka kala duwan ee RT-Mart Super Super iyo M oo ay ka mid yihiin istiraatiijiyadda koritaanka labaad ee shirkadda. RT-Mart Super wuxuu ka furay toddobo dukaanno oo cusub oo ku sugan Jan, Twanyuan oo ku sugan Jilin, Bendgun, Lonzhou, Dongsguan, iyo goobo kale, iyo toddobo kale oo la filayo inuu furo dhamaadka sanadka maaliyadeed.
Ka dib markii uu furay dukaankiisii xubinnimada ee ugu horreeyay ee Yangzhou bishii Abriil ee sannadkan, tirada xubnaha bixinta ayaa gaadhay ku dhawaad 100,000. Dukaamada cusub ee Bloczhou iyo Nanjing ayaa loo qorsheeyay inay furmaan bisha Diseembar iyo Janaayo sanadka soo socda, siday u kala horreeyaan. Si loo dhiso saldhig xubinnimada goor hore, labada goobood ee la bilaabay howlgalada khadka tooska ah inta lagu gudajiro sanadkaan laba jeer 11 dukaameysi.
Tafatirka Gome ayaa shaaca ka qaaday in dukaamada xubinnimada ay durba bilaabeen diyaarinta dukaamadooda afaraad iyo shanaad, oo ay ka mid yihiin saldhigyada dowlada ee cusub, oo ay ku jiraan dukaanka tooska ah ee kooxda Sam, oo ah dukaanka xubinnimada ee SM iyo x ee Enppo X Si kastaba ha noqotee, in istiraatiijiyadda tafaariiqda GOM-ga ee dukaamada xubinnimada iyo "ku-saleysan-qiima dhimista 'ay ka noqon karaan khasaaraha socda waxay qaadataa waqti ay ku caddeeyaan.
Ganacsiga khadka tooska ah ee B2C, ka dib markii kororka dakhliga ka sarreeyay 15% sanad maaliyadeed 2023, qeybtii hore ee sannad maaliyadeedka 2024, iyadoo mugga amarku sii kordhayo 8.9%. Qiyaasta dakhliga ka soo baxay qeybtan ayaa ka kacday 18.9% ilaa 22.6%. Ka mid ah wadooyinka tooska ah ee RT-Mart-Mart, oo ay ku jiraan barnaamijka cusub ee RT-Mart, Ele.me, iyo Taoxianda, oo ah barnaamij cusub oo cusub ayaa hadda xisaabaya wax ka badan saddex-meelood meel iibka.
Tafaariiqda GOme ayaa cadeysay in xilliga ugu sarreysa ee kooxda ee dakhliga iyo faa'iidooyinka ay ku jiraan rubuc afaraad oo ah sanadka miisaaniyadda, oo ay ku jiraan ciidaha muhiimka ah sida Sannadka cusub, iyo Sannadka Sannadka Cusub. Shirkadda ayaa qorsheyneysa inay sare u qaadaan wax soo saarkooda wax soo saarkooda ee kala duwan, oo kor u qaadaya hufnaanta hawlgalka, iyo ka faa iideysiga xilliga fasaxa si kor loogu qaado waxqabadka.
Waxaa xusid mudan in 28-ka Maarso, ka dib markii Alibuba uu bilaabay dib-u-habeynta hay'adda "1 + n", tafaariiqda GOme ah, halka Enpippo, oo sidoo kale ka shaqeeya tafaariiqda khadka tooska ah, oo ku dhawaaqay qorshayaasha IPO.
Markii la weydiiyay bal in booska istiraatiijiyadda istiraatiijiyadeed ee GOM ay saameyn ku yeelatay, tafaariiqda Gome ayaa ka jawaabtay shirkadda GOMA-ga had iyo jeer ay ka mid tahay unugyada kale ee ganacsiga ee Alibaba ay had iyo jeer ka xishooneyso mabaadi'da suuqa.
Sida ugu dhow ee ganacsiga ee Nofeembar 15, qiimaha tafaariiqda taariikhiga ah ee Gome 2.53%, xiritaanka HKD 1.62 Shale, oo leh qiimaha suuqa, guud ahaan suuqa guud ee HKD 15.454 bilyan.
Waqtiga Post: Aug-25-2024