Shaqaalaysiinta cusub iyo ballaarinta suuqa Taobao Grocery
Dhawaan, liisaska shaqada ee goobaha shaqo qorista ee cid saddexaad ayaa tilmaamaysa in Taobao Grocery ay shaqaaleysiinayso horumarinta ganacsiga (BD) ee Shanghai, gaar ahaan Degmada Jiading.Mas'uuliyadda aasaasiga ah ee shaqada waa "hormarinta iyo horumarinta hoggaamiyeyaasha kooxda Taokai."Waqtigan xaadirka ah, Taobao Grocery waxay isku diyaarinaysaa inay ka bilowdo Shanghai, laakiin barnaamijkeeda yar ee WeChat iyo app Taobao ayaan wali ku tusin dhibcaha kooxda Shanghai.
Sannadkan, warshadaha e-ganacsiga cusub ayaa soo celiyay rajada, iyada oo shirkadaha waaweyn ee e-commerce sida Alibaba, Meituan, iyo JD.com ay dib u soo galeen suuqa.Tafaariiqda Circle waxay ogaatay in JD.com ay bilawday JD Grocery bilawgii sanadka oo ay dib u bilowday moodelkeeda hore ee bakhaarka.Meituan Grocery ayaa sidoo kale dib u bilowday qorshayaasheeda ballaarinta horraantii sanadkan, iyada oo ku fidinaysa ganacsigeeda meelo cusub oo ku yaal magaalooyinka heerka labaad sida Wuhan, Langfang, iyo Suzhou, taas oo kordhinaysa saamigeeda suuqa ee ganacsiga cusub ee e-commerce.
Sida laga soo xigtay Kooxda Cilmi-baarista Suuqa Shiinaha, warshadaha ayaa la saadaalinayaa inay gaaraan qiyaas dhan 100 bilyan yuan marka la gaaro 2025. Inkastoo fashilka Missfresh, faa'iidada Dingdong Maicai ayaa siisay kalsoonida warshadaha.Sidaa darteed, iyadoo kooxaha waaweyn ee e-commerce ay soo galayaan suuqa, tartanka qaybta cusub ee e-commerce ayaa la filayaa inuu noqdo mid adag.
01 Dagaalku wuu is qabsaday
Ganacsiga cusub ee e-commerce wuxuu mar ahaa isbeddel sare ee adduunka ganacsi.Warshadaha, 2012 waxaa loo tixgeliyaa "sanadka ugu horreeya ee e-ganacsiga cusub," oo leh goobo waaweyn sida JD.com, SF Express, Alibaba, iyo Suning oo sameysanaya goobo cusub oo iyaga u gaar ah.Laga bilaabo 2014, iyada oo la soo galo suuqa caasimadda, e-ganacsiga cusub ayaa galay xilli horumar degdeg ah.Xogtu waxay muujinaysaa in heerka kobaca mugga wax kala iibsiga ee warshaduhu uu gaadhay 123.07% sanadkaas oo keliya.
Dhawr sano oo horumarineed ka dib, isbeddel cusub ayaa soo baxay 2019 iyada oo ay kor u kacday iibsashada kooxda bulshada.Waqtigaas, goobaha sida Meituan Grocery, Dingdong Maicai, iyo Missfresh waxay bilaabeen dagaallo qiimo leh.Tartanku wuxuu ahaa mid aad u adag.2020, masiibada ayaa fursad kale siisay qaybta ganacsiga e-commerce ee cusub, iyadoo suuqa uu sii wado ballaarinta iyo tirada wax kala iibsiga oo sii kordhaya.
Si kastaba ha ahaatee, kadib 2021, heerka kobaca ganacsiga cusub ee e-commerce ayaa hoos u dhacay, saami qaybsiga taraafikadana waa la daalaacay.Shirkado badan oo e-ganacsi cusub ah ayaa bilaabay shaqo ka fadhiisin, bakhaarro xidhay, oo hawlahooda yareeyay.Ka dib ku dhawaad toban sano oo horumarin ah, inta badan shirkadaha ganacsiga e-commerce ee cusub ayaa wali ku dhibtooday inay faa'iido helaan.Tirakoobyadu waxay muujinayaan in ganacsiga cusub ee e-commerce ee gudaha, 88% shirkadaha ay luminayaan lacag, kaliya 4% ayaa jebiya xitaa 1% kaliya ayaa faa'iido leh.
Sannadkii hore waxa kale oo uu caqabad ku ahaa ganacsiga cusub ee e-commerce, oo leh shaqo ka fadhiis joogto ah iyo xidhidh.Missfresh waxay joojisay hawlgelinta app-keeda, Shihuituan waa dumay, Chengxin Youxuan ayaa isbeddelay, iyo Xingsheng Youxuan ayaa xidhay oo shaqada ka fadhiisiyey.Si kastaba ha noqotee, gelitaanka 2023, iyadoo Freshippo ay isu beddeshay faa'iido iyo Dingdong Maicai oo ku dhawaaqay faa'iidada saafiga ah ee GAAP ee ugu horreysay Q4 2022, iyo Meituan Grocery ayaa ku dhow inay jebiyaan xitaa, ganacsiga e-commerce cusub wuxuu u muuqdaa inuu gelayo waji cusub oo horumarineed.
Horraantii sanadkan, JD Grocery ayaa si aamusnaan ah u bilowday, Dingdong Maicaina waxa uu qabtay shir iibiye, isaga oo isu diyaarinaya hawlgallo waaweyn.Ka dib, Meituan Grocery waxay ku dhawaaqday ballaarinteeda Suzhou, bishii Maajo, Taocai waxay si rasmi ah ugu magacawday Taobao Grocery, iyada oo ku daraya adeegga is-qaadista ee maalinta xigta ee Taocai iyo adeegga gaarsiinta saacadlaha ah ee Taoxianda.Dhaqdhaqaaqyadani waxay muujinayaan in ganacsiga cusub ee e-commerce uu ku socdo isbeddello cusub.
02 Muujinta Awoodaha
Sida cad, marka loo eego cabbirka suuqa iyo aragtida horumarka mustaqbalka, ganacsiga e-ganacsiga cusub wuxuu u taagan yahay fursad muhiim ah.Sidaa darteed, goobaha cusub ee waaweyn ayaa si firfircoon u hagaajinaya ama kor u qaadaya naqshadahooda ganacsi ee goobtan.
Dukaamada JD ayaa Dib u Bilaabay Bakhaarradii Hore:Tafaariiqda Circle waxay ogaatay in horaantii 2016, JD.com ay dejisay qorshayaal e-ganacsi cusub ah, laakiin natiijadu waxay ahaayeen kuwo aad u yar, iyadoo horumarku ahaa mid diiran.Si kastaba ha ahaatee, sanadkan, iyada oo "dib u soo noolaynta" ee warshadaha e-ganacsiga cusub, JD.com waxay dardargelisay qaabkeeda goobtan.Bilowgii sanadka, JD Grocery ayaa si aamusnaan ah u bilowday, wax yar ka dib, laba bakhaar oo hore ayaa hawlo ka bilaabay Beijing.
Bakhaarrada hore, oo ah nooc hawleed hal-abuur leh sannadihii u dambeeyay, way ka duwan yihiin bakhaarrada dhaqameed ee ka fog macmiisha teerminalka iyagoo ku yaal meel u dhow bulshooyinka.Tani waxay u keenaysaa khibrad wax iibsiga oo wanaagsan macaamiisha laakiin sidoo kale dhul iyo kharashyo shaqo oo sarreeya ee goobta, taas oo ah sababta qaar badani uga shakisan yihiin qaabka bakhaarka hore.
JD.com, oo leh nidaamkeeda saadka iyo raasamaalkeeda xooggan, saameynahani waa kuwa ugu yar.Dib u soo celinta bakhaarradii hore waxay dhamaystiraysaa JD Grocery qaybteeda iskeed u shaqayn jirtay ee aan la gaadhi karin, taasoo siinaysa kontorool dheeraad ah.Markii hore, JD Grocery waxa ay ku shaqaynaysay qaab iskudar ah, oo ay ku lug lahaayeen baayacmushtar dhinac saddexaad ah sida Yonghui Superstores, Dingdong Maicai, Freshippo, Sam's Club, Pagoda, iyo Walmart.
Meituan Grocery wuxuu u fidayaa si xoog leh:Tafaariiqda Circle waxay ogaatay in Meituan ay sidoo kale dardargelisay qaabaynta e-ganacsiga cusub ee sanadkan.Ilaa Febraayo, Meituan Grocery waxay dib u bilowday qorshaheeda ballaarinta.Hadda, waxay ganacsiyo cusub ka furtay qaybo ka mid ah magaalooyinka heerka labaad sida Wuhan, Langfang, iyo Suzhou, iyada oo kordhinaysa saamigeeda suuqa ee ganacsiga cusub ee e-commerce.
Marka la eego badeecadaha, Meituan Grocery ayaa ballaarisay SKU.Ka sokow khudaarta iyo miraha, waxay hadda bixisaa baahiyo badan oo maalinle ah, iyadoo SKU uu dhaafo 3,000.Xogtu waxay tusinaysaa in badi bakhaarrada hore ee Meituan ee dhowaan la furay 2022 ay ahaayeen bakhaarro waaweyn oo ka badan 800 mitir oo laba jibbaaran.Marka la eego SKU iyo cabbirka bakhaarka, Meituan wuxuu ku dhow yahay dukaamada dhexe ilaa-weyn.
Waxaa intaa dheer, Circle Tafaariiqda ayaa ogaaday in dhawaan, Meituan Delivery ay ku dhawaaqday qorshayaal lagu xoojinayo nidaamka deegaanka ee wadashaqeynta degdega ah, iyada oo lala kaashanayo SF Express, FlashEx, iyo UU Runner.Wadashaqeyntan, oo lagu daray nidaamka gaarsiinta ee Meituan, waxay abuuri doontaa shabakad qani ah oo gaarsiinta ganacsatada, taasoo muujineysa isbeddelka tartanka ilaa iskaashiga warshadaha gaarsiinta degdegga ah.
Taobao Grocery wuxuu diiradda saarayaa tafaariiqda degdega ah:Bishii Maajo, Alibaba waxay ku biirtay goobteeda ganacsiga e-commerce ee bulshada Taocai iyo goobteeda tafaariiqda degdega ah ee Taoxianda, iyada oo u cusboonaysiisay Taobao Grocery.
Hadda, bogga Taobao app wuxuu si rasmi ah u furay albaabka laga galo Taobao Grocery, isagoo siinaya "gaarsiin 1-saac ah" iyo "maalinta soo socota" adeegyada tafaariiqda cusub ee isticmaalayaasha in ka badan 200 magaalo oo dalka oo dhan ah.Goobta, isku xidhka ganacsiyada tafaariiqda ee maxaliga ah waxay dabooli kartaa baahida wax iibsiga ee macaamiisha oo ay sii wanaajiso khibradooda wax iibsiga.
Isla mar ahaantaana, isku-dhafka ganacsiyada tafaariiqda ee maxaliga ah waxay si wax ku ool ah uga fogaan kartaa kala daadsanaanta taraafikada waxayna yareyn kartaa keenista iyo kharashaadka wax soo iibsiga.Markii hore, madaxa Taobao Grocery wuxuu sheegay in sababta ugu weyn ee isku darka iyo cusboonaysiinta ay tahay in Taobao Grocery laga dhigo mid ka jaban, cusub, oo ku habboon macaamiisha.Intaa waxaa dheer, Taobao, tani waxay sii wanaajisaa qaabeynta guud ee nidaamka deegaanka e-ganacsiga.
03 Tayada ayaa weli ah diiradda
Dhowrkii sano ee la soo dhaafay, qaybta cusub ee e-ganacsiga ayaa inta badan raacday qaab lacag-gubi iyo dhul-qabasho.Marka kabitaanadu hoos u dhacaan, isticmaalayaashu waxay u janjeeraan inay ku noqdaan dukaamada caadiga ah ee khadka tooska ah.Sidaa darteed, sida loo joogteeyo faa'iidada joogtada ah waxay ahayd arrin sanadle ah warshadaha e-ganacsiga cusub.Sida e-ganacsiga cusubi u soo baxo mar kale, Tafaariiqda Tafaariiqda waxay aaminsan tahay in wareegga cusub ee tartanka uu si lama filaan ah uga wareegi doono qiimaha ilaa tayada laba sababood dartood:
Marka hore, iyadoo suuqa uu noqday mid nidaamsan, dagaalladii qiimaha kuma haboona jawiga suuqa cusub.Tafaariiqda Circle waxay ogaatay in tan iyo dhammaadka 2020, Maamulka Gobolka ee Xeerka Suuqa iyo Wasaaradda Ganacsigu ay soo saareen "sagaal mamnuuc" iibsashada kooxda bulshada, si adagna u nidaaminaya dhaqamada sida daadinta qiimaha, isku-dhafka qiimaha, qiimeeynta qiimaha, iyo khiyaanada qiimaha.Muuqaallada sida "iibsashada khudaarta 1 senti" ama "iibsashada khudaarta qiimaha ka hooseysa" ayaa si tartiib tartiib ah u lumay.Casharradii hore ee la bartay, ciyaartoyda e-commerce ee cusub ee dib u soo galaya suuqa waxay u badan tahay inay iska dhaafaan xeeladaha "qiimaha hooseeya" xitaa haddii xeeladahooda ballaarinta aan isbeddelin.Wareega cusub ee tartanka wuxuu ku saabsan yahay cidda bixin karta adeeg ka wanaagsan iyo alaab tayo sare leh.
Marka labaad, cusboonaysiinta isticmaalku waxay ku kaxaysaa macaamiisha inay sii kordheyso tayada badeecada.Cusboonaysiinta qaab nololeedka iyo kobcinta qaababka isticmaalka, macaamiishu waxay si isa soo taraysa u raadiyaan ku habboonaanta, caafimaadka, iyo saaxiibtinimo deegaanka, taasoo horseedaysa kor u kaca ganacsiga cusub ee e-commerce.Macaamiisha raadinaya nolol tayo sare leh, tayada cuntada iyo badbaadada ayaa noqonaysa mid aad muhiim u ah, iyaga oo balaadhinaya baahidooda cunto maalinle ah.Goobaha cusub ee e-commerce waa in ay diirada saaraan khibrada macaamiisha iyo tayada badeecada, isku dhafka khadka tooska ah iyo khadka tooska ah si ay uga dhex muuqdaan tartanka.
Intaa waxaa dheer, Circle Retail wuxuu aaminsan yahay in saddexdii sano ee la soo dhaafay, dhaqanka macaamilka si isdaba joog ah loo qaabeeyey.Kor u kaca ganacsiga elektaroonigga ah ee tooska ah ayaa caqabad ku ah ganacsiga e-commerce-ka caadiga ah, taas oo u gogol xaaraysa isticmaalka dareen iyo dareen badan.Kanaalada tafaariiqda degdega ah, iyagoo wax ka qabanaya baahiyaha isticmaalka degdegga ah, waxay sidoo kale ciyaartay door lama huraan ah xilliyo gaar ah, ugu dambayntiina waxay heleen goobtooda.
Sida wakiilka isticmaalka la awoodi karo iyo isticmaalka lagama maarmaanka ah, dukaamaysiga dukaamada ayaa bixin kara taraafikada qiimaha leh iyo nidaamka socodka goobaha ganacsiga e-commerce ee wajahaya welwelka taraafiga.Cusboonaysiinta warshadaha nuxurka iyo soo noqnoqoshada silsiladda sahayda, isticmaalka mustaqbalka ee cunnada ayaa noqon doona goob dagaal oo muhiim u ah kooxda waaweyn.Warshadaha e-ganacsiga cusub ayaa wajihi doona tartan aad u adag oo soo socda.
Waqtiga boostada: Jul-04-2024