1. Meituan Grocery wuxuu qorsheynayaa inuu ka bilaabo Hangzhou bisha Oktoobar
Meituan Grocery waxa ay qorshaynaysaa dhaqaaq balaarineed oo muhiim ah.
Xog gaar ah oo ka timid DIGITOWN ayaa sheegaysa in Meituan Grocery lagu wado in laga bilaabo Hangzhou bisha Oktoobar.Waqtigan xaadirka ah, goobaha shaqaaleysiinta ee qolo saddexaad, Meituan Grocery waxay bilowday shaqaaleysiinta horumarinta goobta iyo shaqaalaha horumarinta dhulka ee Hangzhou, oo daboolaya degmooyin badan.Soo dhejinta shaqadu waxay si gaar ah u muujineysaa "bilowga magaalada cusub, suuq banaan, fursado badan."
Waxaa xusid mudan in mar hore, ay jiraan warbixino sheegaya in Meituan Grocery uu qorsheynayo inuu galo magaalooyinka kale ee Bariga Shiinaha sida Nanjing iyo Wuxi, taas oo muujinaysa diiradda istaraatiijiyadeed ee qoto dheer ee joogitaankeeda suuqa Bariga Shiinaha.
Bishii Febraayo ee sanadkan, Meituan Grocery ayaa dib u bilowday qorshihiisa dib loo dhigay ee Suzhou horraantii sannadkii hore waxayna qorsheyneysaa inay ku ballaariso ganacsigeeda cusub ee e-commerce magaalooyin badan oo ku yaal Bariga Shiinaha.
Wax yar ka dib, Meituan Grocery waxa ay martigelisay shir madaxeed silsilad sahay ah oo cinwaan looga dhigay "Momentum Ururinta ee Tafaariiqda degdega ah, Awood-siinta Tignoolajiyada Win-Win."Shir madaxeedka, madaxa ganacsiga Meituan Grocery Zhang Jing wuxuu sheegay in Meituan Grocery ay sii wadi doonto ka faa'iidaysiga tignoolajiyada si kor loogu qaado tafaariiqda, iyada oo ujeedadu tahay in lagu caawiyo 1,000 nooc oo soo baxaya inay gaadhaan iib ka badan 10 milyan yuan.
Sebtembar 12, Meituan wuxuu siidaayay warqad furan oo gudaha ah oo uu ku shaacinayo wareegga cusub ee horumarinta kartida iyo liiska dalacsiinta ee 2023, isagoo u dallacsiiyay shan maareeye madaxweyne ku xigeen, oo uu ku jiro Zhang Jing, madaxa qaybta raashinka.
Ficiladani waxay si cad u muujinayaan in Meituan ay muhiimad weyn siiso ganacsigeeda raashinka oo ay rajo weyn ka qabto, taas oo muujinaysa in waqti iyo dadaal badan lagu bixin doono horumarinta ganacsigan.
Ilaa bilowgii sanadkan, Meituan Grocery ayaa si degdeg ah u fidinaysay.Ilaa hadda, waxay hawlo cusub ka bilowday qaybo ka mid ah magaalooyinka heerka labaad sida Wuhan, Langfang, iyo Suzhou, iyada oo si joogto ah u kordhinaysa saamigeeda suuqa ee qaybta ganacsiga cusub ee e-commerce.
Marka la eego natiijooyinka, Meituan Grocery wuxuu arkay horumarro xagga tirinta SKU iyo hufnaanta gaarsiinta labadii sano ee la soo dhaafay.
Isticmaalayaasha joogtada ah ee Meituan Grocery waxay ogaan doonaan in sanadkan, marka lagu daro wax soo saarka cusub, madalku waxay ku dartay baahiyo kala duwan oo maalinle ah iyo alaabta daryeelka shakhsi ahaaneed.Xogtu waxay tusinaysaa in Meituan Grocery's tirinta SKU ay dhaaftay 3,000 oo ay wali sii fidayso.
Qaybta wax soo saarka cusub oo keliya, Meituan Grocery waxay ku faantaa in ka badan 450 alaab-qeybiyeyaal toos ah, ku dhawaad 400 saldhig sahayda tooska ah, iyo in ka badan 100 aagagga wax soo saarka deegaanka ee dhijitaalka ah, hubinta sahayda deggan ee isha.
Marka la eego dhammaystirka gaarsiinta, Meituan Grocery waxa ay samaysay casriyeyn la taaban karo sannadkii hore, iyada oo isu magacawday 30-daqiiqo supermarket-ka wax-soo-saarka degdega ah.Xogta rasmiga ah waxay muujineysaa in in ka badan 80% dalabaadka Meituan Grocery lagu keeni karo 30 daqiiqo gudahood, iyadoo qiimayaasha wakhtiga ku sii kordhayaan 40% xilliyada ugu sarreeya.
Si kastaba ha ahaatee, waa la og yahay in gaaritaanka dhalmada 30-daqiiqo ay tahay mid adag.Meelaynta Meituan Grocery sida 30-daqiiqo ee suuq geynta degdega ah waxay u baahan tahay awoodo gaarsiineed oo xoogan, taas oo ah xoogga Meituan.Xogtu waxay muujineysaa in 2021, Meituan uu lahaa 5.27 milyan oo rakaab ah, iyo 2022, tiradan ayaa kor u kacday ku dhawaad hal milyan ilaa 6.24 milyan, iyada oo madal ay ku dartay 970,000 fuulayaal cusub hal sano gudaheed.
Markaa, way caddahay in Meituan Grocery uu leeyahay tartan adag iyo faa'iidooyin xagga sahayda iyo keenista alaabta.Maaddaama ganacsigu uu sii fidayo, Meituan Grocery wuxuu u abuuri doonaa xitaa fursado badan warshadaha e-ganacsiga cusub.
2. Ganacsiga E-Ganacsiga Cusub Ayaa Ciyaar U Noqday Rafaa
Warshadaha cusub ee e-commerce waxay la kulmeen caqabado aan horay loo arag labadii sano ee la soo dhaafay.
Si kastaba ha noqotee, tan iyo bilowgii sanadkan, oo leh Freshippo (Hema) iyo Dingdong Maicai oo ku dhawaaqay faa'iidada, warshaduhu waxay u muuqdaan inay galeen marxalad cusub oo horumarineed, iyagoo arkay rajo dheer oo la sugayay.
Wax yar ka dib, kooxda sida Alibaba, JD.com, iyo Meituan waxay bilaabeen inay xoojiyaan dadaalkooda qaybta e-ganacsiga cusub, iyaga oo calaamadeynaya bilowga wareegyada cusub ee tartanka.
Marka lagu daro Meituan Grocery ee hore loo sheegay, Taobao Grocery iyo JD Grocery waxay diirada saarayaan tafaariiqda degdega ah iyo moodooyinka bakhaarka dhamaadka-hore, siday u kala horreeyaan.
Marka laga hadlayo Taobao Grocery, bishii Maajo ee sanadkan, Alibaba waxay ku biirtay "TaoCaiCai" iyo "TaoXianDa" una gashay "Taobao Grocery."Tan iyo markaas, Taobao Grocery waxay bilowday inay bixiso adeegyo "guri 1-saac ah" iyo "qaadista maalinta xigta" ee badeecooyinka cusub in ka badan 200 oo magaalo oo dalka oo dhan ah.
Isla bishaas, "Taobao Grocery" waxay bilowday adeeg farmashiye 24-saac ah, iyada oo ballan qaadaysa 30-daqiiqo ee ugu dhaqsaha badan guriga.Waqtigaas, wakiil ka socda Taobao Grocery ayaa sheegay in Taobao Grocery ay iskaashi la sameysay in ka badan 50,000 farmasiyo khadka tooska ah, oo ay ku jiraan Dingdang Kuaiyao, LaoBaiXing, YiFeng, iyo QuanYuanTang, si ay u daboolaan baahiyaha daawada maalinlaha ah ee macaamiisha.
Sidoo kale bishii Maajo, Alibaba waxay ku biirtay Supermarket-keeda Tmall, TaoCaiCai, TaoXianDa, iyo meherad cunto cusub si ay u samayso "Xarunta Horumarinta Ganacsiga Supermarket" ee qaybteeda tafaariiqda.
Tallaabooyinkan Alibaba waxay muujinayaan in qaabaynta ganacsigeeda e-commerce ee cusub uu sii qoto dheeraynayo.
Dhinaca JD Grocery, shirkaddu waxay ku sharadaysaa qaabka bakhaar-dhamaadka hore ee inta badan la ilduufo.Bishii Juun ee sanadkan, JD.com waxa ay dhistay Waaxda Tafaariiqda Hal-abuurka iyo ganacsiyada la isku daray sida Seven Fresh iyo Jingxi Pinpin oo noqday unug ganacsi oo madax-bannaan, iyada oo sii wadey qaabkeeda tafaariiqda khadka tooska ah iyo sahaminta moodooyinka cusub.
Waqtiga boostada: Jul-04-2024