Bishii Oktoobar 2023, waxaa soo baxay war sheegaya in Meituan Maicai uu xarun cusub ka furi doono Hangzhou, taasoo calaamad u ah tallaabo muhiim ah tan iyo markii Zhang Jing uu u dalacsiiyay madaxweyne ku xigeenka Meituan.
Iyada oo lagu jiro isbeddelka warshadaha ee "badbaadada," Meituan Maicai ayaa weli ah mid ka mid ah shirkadaha yar ee ku jira bakhaarka hore ee cuntada cusub ee ilaalinaya ballaarinta waddanka oo dhan.
Waxaa la sheegay in sanadkan, Meituan Maicai uu horay u soo galay laba magaalo oo cusub, Suzhou iyo Hangzhou oo dhawaan la furi doono, oo labaduba ku yaala Bariga Shiinaha.
Ilaa hadda, Meituan Maicai waxa uu hawlgal ka sameeyay siddeed magaalo, oo ay ku jiraan Beijing, Langfang, Shanghai, Suzhou, Shenzhen, Guangzhou, Foshan, iyo Wuhan.Tani waxay muujinaysaa in qaabka Meituan Maicai uu daboolayo gobollo kala duwan oo ay ku jiraan Shiinaha Bari, Koonfurta Shiinaha, Waqooyiga Shiinaha, iyo Bartamaha Shiinaha.
Waxaa xusid mudan, xawaaraha ku celcelinta Meituan Maicai si gaar ah uma degdegsana waana mid gaabis ah marka loo eego shirkadaha internetka.Dhowr sano oo horumarineed, Meituan Maicai waxa ay ku fidday in ka yar toban magaalo, iyada oo Foshan iyo Guangzhou si wax ku ool ah loo tixgeliyey hal magaalo.
Sidaa darteed, indha-indheeyayaasha qaarkood waxay aaminsan yihiin in ballaarinta Meituan Maicai ee suuqa Hangzhou aysan ahayn mid la yaab leh.
Si kastaba ha ahaatee, waxay sidoo kale tilmaamayaan in Meituan Maicai aysan u badneyn inuu si degdeg ah u ballaariyo waddanka oo dhan muddada gaaban, ilaa warshadaha ay ku dhacaan isbeddello la taaban karo, sida hoos u dhaca tartamayaasha kale ee waaweyn sida Dingdong Maicai iyo Pupu Supermarket, taas oo soo dedejin doonta ballaarinta Meituan Maicai.
Intaa waxaa dheer, habka Meituan Maicai ee furitaanka xarunta cusub ee Hangzhou waxay la mid tahay istaraatiijiyadeeda suuqa Suzhou, oo labaduba ay hogaaminayaan kooxda Shenzhen halkii ay ka ahaan lahaayeen kooxda Shanghai (Suuqa Shenzhen hadda waa mid ka mid ah kuwa ugu waxqabadka wanaagsan siddeedda magaalo).
Iyadoo ay taasi jirto, waxay weli ku adag tahay Meituan Maicai inuu ka baro Dingdong Maicai ee Bariga Shiinaha.Dingdong Maicai wuxuu si gaar ah ugu xoogan yahay Bariga Shiinaha, gaar ahaan Shanghai iyo Suzhou, wuxuuna sameeyay caqabado maxalli ah oo ku saabsan hawlgallada cuntada cusub.Heerka badeecada, gaar ahaan alaabteeda summadaha leh, Dingdong Maicai waxay muujisay waxqabad aad u wanaagsan Bariga Shiinaha.
Kormeerayaasha suuqa ayaa xusaya, “Uma muuqato mid fudud in la riixo Dingdong Maicai hadda.In kasta oo ay jiraan warar xan ah oo ka imanaya suuqyada Guangzhou iyo Shenzhen oo sheegaya in Dingdong Maicai uu ka fikirayo inuu ka baxo, kooxdu aad bay ugu xoog badan tahay Bariga Shiinaha, gaar ahaan iyada oo leh xad guud oo ah 35%.
Iyaga oo aan doonayn in si badheedh ah loo weeraro, Dingdong Maicai waxa kale oo ay dhawaan xoojisay dadaalkeeda suuqa Beijing.Beijing kaliya maaha xarunta Meituan Maicai laakiin sidoo kale waa JD.com.
Dingdong Maicai waxa uu hore ugu lahaa in ka badan 100 bakhaar oo hore ah oo ku yaala magaalada Beijing waxana uu madaxa suuqa Beijing u magacaabay Yan Xianfu, oo si fiican uga soo muuqday suuqa Jiangsu.
Meituan Maicai furintiisa cusub ee Hangzhou iyo Suzhou waxay muujinaysaa istaraatiijiyadeeda dardargelinta ah ee lagu "ku xad-gudbo" Dingdong Maicai.
Isla mar ahaantaana, mid kale oo weyn, JD.com, ayaa isna soo galay jidka bakhaarka hore, isagoo tijaabinaya biyaha suuqa Beijing.Kormeerayaasha suuqa ayaa leh, "Laga bilaabo dhammaadka Sebtembar, xawaaraha furitaanka bakhaarka JD.com ee Beijing wuxuu ahaa mid gaabis ah sidii la filayay, oo aad uga dambeeya Meituan Maicai, oo laga yaabo inuu la kulmo arrimo qaarkood.Ilaa hadda, JD.com waxay furtay wax ka yar 20 bakhaar oo hore oo ku yaal suuqa Beijing."
Suuqa maanta, ha ahaato cunto cusub ama warshado kale, horumarku guud ahaan wuxuu u baahan yahay isku-dhafka khadka tooska ah iyo khadka tooska ah, iyada oo ka faa'iidaysanaysa faa'iidooyinka labadaba si kor loogu qaado hawlaha ganacsiga loona kordhiyo warshadaha.
Isku soo wada duuboo, Meituan Maicai waxa ay dardar galinaysaa qaab dhismeedka qaranka iyada oo xarun cusub ka furtay Hangzhou.Si kastaba ha ahaatee, ka adkaanta Dingdong Maicai ee Bariga Shiinaha waa caqabad sababtoo ah waxqabadka xooggan ee kan dambe iyo faa'iidooyinka maxalliga ah.Intaa waxaa dheer, u soo bixista JD.com ee suuqa Beijing oo leh bakhaarro hore ayaa xoojisay tartanka.Marka ay warshaduhu horumaraan oo tartanku sii xoogeysto, suuqa e-ganacsiga cusub ee cuntada ayaa sii wadi doona inuu horumariyo oo beddelo.
Waqtiga boostada: Jul-15-2024